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Senior Website & Conversion Optimization Manager

  • Canada, Canada

Job description

Are you a talented website project manager, SaaS merchandiser, and conversion optimization expert with experience in site management, A/B testing, website conversion rate optimization, Google Analytics 4, and developing engaging website user experiences?

Excited about executing highly effective website analytics, optimization, and development improvements? Like driving increased top-of-funnel, middle-of-funnel, and bottom-of-funnel conversions including MQLs, PQLs, and SQLs, using website optimization tools?

This is the perfect opportunity for a talented, highly motivated, self-disciplined, Senior Website Conversion Optimization Manager with at least 7 years of website management experience, preferably within a B2B SaaS company.

We are looking for an individual with outstanding analytical skills, a history of managing website redesign projects, and a thorough understanding of web best practices to facilitate the creation of goal-driven, user-friendly websites. The ideal candidate will have the ability to strategically lead large-scale projects and roll up their sleeves when needed to get things done.

What You'll Do

  • Use site analytics and insights to create data-driven page development and website redesign strategies.

  • Utilize A/B testing, heat mapping, and other UX tools to increase MQLs, PQLs, and sales to meet or exceed site goals.

  • Balance user experience with SEO best practices to deliver website pages that attract and convert visitors.

  • Manage site navigation, information architecture, search, taxonomy, categories, filters, and product placement by setting the SaaS merchandising strategy.

  • Stay on top of website best practices to ensure our customer-facing website meets the needs of top marketing agencies.

  • Work with internal and external teams to ensure that product information, templates, and relevant imagery are available and updated for all products.

  • Daily analysis and management of our brand’s website. This involves monitoring Google Analytics, customer feedback, Hubspot, Metabase, and other data to identify opportunities to improve the user’s digital journey.

  • Work with the development team to implement site updates and improvements to ensure the site is fast and error-free for all users.

  • Work with the design and content teams to improve conversion rates, increase higher average order value, and drive site engagement.

  • Monitor competitor trends to ensure that the digital experience is in line with customer expectations.

  • Create a strategic vision for the long-term growth and leadership of a dynamic team of website development and optimization specialists

Job requirements

  • Minimum of 7 years of experience in a fast-paced, online SaaS or eCommerce business

  • Strong English writing skills

  • Very comfortable working in a metrics-driven culture where you are accountable for specific content-related KPIs.

  • Experience leading a team of Website/UI/UX experts and working with Developers

  • Experience with multiple A/B testing platforms

  • Expert knowledge of Google Analytics 4, HubSpot, and Google Tag Manager

  • Familiarity with one or more headless CMS platforms

  • Knowledge of current UI/UX trends

  • Previous working knowledge of Contentful (or other headless CMS systems)

  • JavaScript, HTML, PHP, CSS, and MySQL experience

  • Intermediate or advanced knowledge of SEO best practices


As the leading client reporting platform for marketing agencies, we help thousands of marketers streamline client reporting and dashboard creation across diverse marketing channels.

Interviewing at AgencyAnalytics

Talent Screen

Let's kick things off by getting to know each other. Show us what makes you uniquely awesome!

Hiring Manager Interview

In this stage, your future leader dives into your experience. We'd discuss what your experience, answer your questions, and how we can take your career to the next level

Case Study

Let's put your skills to the test with a hands-on task tailored to the role! Get ready to showcase your expertise through a presentation, a language skills evaluation, or a coding adventure!

Final Interview

You've reached the final stage! Here, you'll get to meet more team members & show off more of your skills

Interview plan may change depending on role & responsibilities

Company Perks

Our office

As a globally dispersed team, we are remote and offer the flexibility to work remotely, hybrid, or on-site. Our beautiful office is located in downtown Toronto and we offer a monthly allowance towards co-working spaces for those outside the Greater Toronto Area.

Address 134 Peter St, Toronto, ON M5V 2H2, Canada 

AgencyAnalytics is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or cognitive need, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities. All your information will be kept confidential.