Website Conversion Rate Optimization Manager

Job description

Are you a talented website conversion expert with experience in site management, A/B testing, website conversion rate optimization, and user experience? Have a bit of conversion copywriting experience or a passion for graphic design? Excited about executing highly effective website analytics, optimization, and development improvements? Like driving increased top-of-funnel, middle-of-funnel, and bottom-of-funnel conversions including MQLs, PQLs, and new customers using website optimization tools?

This is the perfect opportunity for a talented, highly motivated, self-disciplined, Website & CRO Manager who has at least 5 years of website management experience in a B2B SaaS company.

We are looking for an individual with outstanding analytical skills, a history of driving conversion rate improvements through the various stages in the customer’s buyer journey, a strong work ethic, solid communications skills, as well as a keen eye for details who must be able to work both in a team and independently.

Reporting to the Director of Content & SEO, this position is 100% remote and only eligible for those who are authorized to work in Canada.

Key Responsibilities

  • Utilize A/B testing, Heatmapping, and other UX tools to increase MQLs and sales and meet or exceed site goals.

  • Manage site navigation, search, taxonomy, categories, filters, and product placement by setting the eCommerce merchandising strategy.

  • Work with relevant teams to ensure that product information, templates, and relevant imagery are available and updated for all products.

  • Daily analysis and management of our brand’s website. This involves monitoring Google Analytics, customer feedback, Hubspot, Metabase and other data to identify opportunities to improve the user’s digital journey.

  • Work with the development team to implement site updates and improvements to make sure the site is fast and error-free for all users.

  • Work with the design and content teams to improve conversion rates, increase higher average order value, and drive site engagement.

  • Monitor competitor trends to ensure that the digital experience is in line with customer expectations.

  • Support image and content uploads where needed.

Job Benefits

  • Profit-sharing, distributed quarterly

  • Growth opportunities that come with a rapidly scaling business

  • 4 weeks vacation and paid sick days

  • Extended health benefits

  • Continued education allowance

  • Annual fitness allowance

  • Work from anywhere in the world

  • Join a bootstrapped, profitable company and a product-focused & customer-oriented team

Job requirements

  • Minimum of 5 years of experience in a fast-paced, online SaaS or eCommerce business

  • Strong English writing skills

  • Very comfortable working in a metrics-driven culture where you are accountable for specific content-related KPIs.

  • Experience with multiple A/B testing platforms

  • Expert knowledge of Google Analytics & Google Tag Manager

  • Familiarity with one or more headless CMS platforms

  • Knowledge of current UI/UX trends

Good To Have

  • Bachelor’s degree in English Literature/History/Journalism

  • Familiarity with Adobe Creative Cloud products

  • Familiarity with web analytics software

  • Previous working knowledge of Contentful (or other headless CMS systems)

  • Graphic design, image editing, and video editing

  • JavaScript, HTML, PHP, CSS, and MySQL experience

  • Intermediate or advanced knowledge of SEO best practices

  • Marketing agency experience

About AgencyAnalytics

AgencyAnalytics is a reporting platform that helps digital agencies automate their client reporting.

Based in Toronto, we have been in business since 2010, are 100% employee-owned, and are growing fast. AgencyAnalytics is currently one of the few high-growth companies selected to participate in the Lazaridis ScaleUp program.

On top of being obsessed with building the best product possible and helping our customers succeed, we also pride ourselves on our company culture. From weekly happy hours, employee of the month awards, profit sharing, fitness allowances, and continued learning...we’re always looking for ways to take care of our team.

For anyone looking to continue building their career in SaaS, this is an opportunity to join a team that is dedicated to building a company you’ll want to stay at for years to come.

AgencyAnalytics is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal opportunities are available to all applicants regardless of race, color, religion, sex, age, marital status, gender identity, and any other characteristic protected by applicable law. We celebrate diversity and are committed to an inclusive environment among our team.