The Director of Social and Community Marketing is responsible for the ideation, planning, and execution of the vision for all social media and community strategies to help drive customer acquisition, brand culture awareness, engagement, and retention. Working cross-functionally across teams such as marketing, customer success, and operations you will contribute an in-depth understanding of the social media landscape and community-building best practices.
A key position within the marketing team, the Director of Social Media and Community will report to the CMO. You are a thought leader who can merge digital, cultural, and social trends with analytics into a strategic vision and lead a team to execute it. You love building and nurturing lasting digital communities and creating unique and memorable experiences for our community of marketing agencies. You have a strong work ethic and thrive in a fast-paced, ever-changing environment.
🇨🇦 The position is 100% remote only for those who are authorized to work in Canada.
Lead, develop, and mentor the social media and community team with a focus on KPI alignment (including revenue) for all community building and social media activities
Build organic social channels focusing on best-in-class community management and discovering new ways to grow the community through online and on-site events
Work with customer success and other internal stakeholders to position AgencyAnalytics as the steward of the community for marketing agencies
Bring innovative ideas from development through execution of social and digital campaigns, maintaining consistency across all platforms
Architect and manage the development of the brand’s social calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content
Track and measure impact of all events and marketing tactics and maintain a balanced budget for the community events program
Oversee social strategy and content curation for all key marketing activities
Drive accelerated growth and custom acquisition on existing social media channels and oversee new platform launch strategies
Utilize social analytics platforms and survey the competitive landscape to share insights and trends to create data-driven content
Work across departments to ensure that the social and community strategy is aligned with brand priorities and company goals
Manage monthly and quarterly analytics reporting process, provide insights, recommendations, and track against KPIs
3+ years managing a team, overseeing multiple social platforms, and collaborating across matrixed organizations to achieve desired end results
3+ years of experience in building and nurturing an online community around a brand
Experience in paid social media and cross promotions across paid social and organic social for customer acquisition plays
Experience in creating process funnels for things like timely engagement duty, customer service, and crisis management on social media and community platforms
Experience in events marketing
Demonstrated ability to formulate strategy, interpret analytics, and communicate results
Experience with influencer marketing and/or managing an influencer marketing agency
Excellent communication skills, both written and verbal. Effective storyteller
Fluency in all major social platforms (Instagram, Facebook, TikTok, Twitter, YouTube & Pinterest) and passion for utilizing and optimizing their features expertise in running organic social media campaigns across multiple channels
Demonstrated understanding of social media platforms, their unique audiences, and how to use them to maximize branding and marketing efforts
In-depth knowledge and understanding of online community platforms and best practices, with a passion for staying current on communications, social and content marketing trends.
Record of superior attention to detail and organizational skills with the ability to deliver high-quality work, multi-task, and manage deadlines
Profit-sharing, distributed quarterly
4 weeks vacation and paid sick days
Happy Hour once a month
Extended health benefits
Continued education allowance
Annual fitness allowance
Work from anywhere in the world
Join a profitable, product-focused, & customer-oriented company
AgencyAnalytics is a reporting platform that helps digital agencies automate their client reporting.
Based in Toronto, we have been in business since 2010, are 100% employee-owned, and are growing fast. AgencyAnalytics is currently one of the few high-growth companies selected to participate in the Lazaridis ScaleUp program.
On top of being obsessed with building the best product possible and helping our customers succeed, we also pride ourselves on our company culture. From weekly happy hours, employee of the month awards, profit sharing, fitness allowances, and continued learning...we’re always looking for ways to take care of our team.
For anyone looking to continue building their career in SaaS, this is an opportunity to join a team that is dedicated to building a company you’ll want to stay at for years to come.
AgencyAnalytics is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal opportunities are available to all applicants regardless of race, color, religion, sex, age, marital status, gender identity, and any other characteristic protected by applicable law. We celebrate diversity and are committed to an inclusive environment among our team.